How to choose an online store platform
The best fit is not the longest feature list. It is the system in which you can process a real order without surprises.
Three ways to start
Hosted platform: start without running a server; check which features are included in your plan and how to export your catalogue. Self-hosted software: offers more technical control, but you handle updates, security and plugin compatibility. Custom development: can fit an unusual process, but requires a budget and an agreement on maintenance after launch.
Do not compare monthly prices alone. Check transaction terms, domains, support and data portability before uploading your catalogue.
Five checks before choosing
- A phone orderCan customers complete delivery and payment without a phone call or private message?
- Catalogue and stockAre variants, categories and imports supported? What happens when stock runs out?
- Local payments and deliveryCan you offer the methods your customers use and show an honest delivery price?
- Ownership and exportsDo you control the domain and can you export products and orders in a usable format?
- Customer communicationTest whether mail is actually sent and whether a separate sending account is required.
Questions to ask
Is there a free online store platform?
Free tiers and licence-free software exist, but hosting, domains, payments and maintenance may cost extra. Compare the full workflow, not just the headline price.
Which platform is best for Bulgaria?
There is no universal choice. Test payments, shipping and order handling with your own catalogue; check what you maintain yourself and how you export data.
What Orb provides, and what remains your job
Adstic Orb includes a storefront, categories, cash on delivery and a stock ledger. Its Google Merchant product feed fills in condition and your own store category; you submit it to Merchant Center. Buyer emails start only once you connect your own sending account. They are not automatic on a new free shop.
See whether Orb fits your store
Review the actual features and public terms before deciding.