CRM
Customer context and next actions.

Compare a website-first approach with an environment connecting website, CRM, funnels, email, store, booking and AI/MCP.
The key difference
Compare what happens after the visit: lead, CRM, booking, checkout, email follow-up and the next sale.
Business layer
Customer context and next actions.
Structured conversion journeys and offers.
Campaigns and follow-up in the same environment.
Products, checkout and sales.
Services, schedule and online booking.
Approved Orb tools for compatible AI clients.
Architecture
| Features | Squarespace | Adstic Orb |
|---|---|---|
| Product center | Website & commerce platform | Integrated online-business platform |
| Website / pages | Built-in | Built-in |
| CRM | Business/customer tools depending on the product | Built-in CRM |
| Funnels | Marketing/pages depending on the workflow | Built-in funnels |
| Email marketing | Email Campaigns offering | Built-in campaigns |
| Ecommerce | Built-in commerce | Built-in store |
| Booking | Scheduling offering | Built-in booking |
| AI operations | AI capabilities | MCP tool layer |
Check the editor, mobile experience, SEO controls and speed requirements.
See where customer context is stored and what happens automatically.
Check checkout, offer flow and the CRM connection.
Check email, segmentation and the next action without manually transferring data.
When the priority is a website-first presence, content, portfolio or commerce workflow and its business-tool set covers your needs. You do not need to switch platforms simply because another product offers more modules.
When you want website, CRM, funnels, email, store, booking and MCP to share one operating environment.
FAQ
Not for every use case. The choice depends on whether your priority is a website-first workflow or a more integrated business system.
Before migrating, check domain configuration, DNS, redirects and all services connected to the current domain. Do not change critical infrastructure without a migration plan.
URL structure, important metadata, canonical/hreflang logic, redirects, structured data, images and internal links should be part of the migration checklist.
Yes. Core website and business workflows are designed to be managed through the interface without requiring code.
Test website, CRM, funnels, email and the rest of the workflow in one account.