Promise
Какъв outcome продаваш и на кого.

Сравни creator/course selling platform с integrated stack за courses, website, CRM, funnels, email, store, booking и MCP.
Productization
Offer design, checkout, access, customer data, communication и следващата продажба определят дали системата работи като бизнес, а не само като library.
Offer anatomy
Какъв outcome продаваш и на кого.
Lessons, modules, media и delivery structure.
Pricing, bundle, subscription или еднократна покупка.
Purchase flow, payment dependencies и confirmation.
Enrollment, permissions и lifecycle след purchase.
CRM/email context за support, retention и следващи offers.
Architecture
| Features | Teachable | Adstic Orb |
|---|---|---|
| Primary focus | Creator/course products | Integrated online-business operations |
| Courses / digital learning | Core capability | Built-in courses |
| Checkout / selling | Core selling capability | Integrated commerce flow |
| Website | Site/page capabilities | Built-in builder |
| CRM | Student/customer management capabilities | Built-in CRM |
| Marketing/integration capabilities | Built-in email | |
| Funnels | Sales/marketing capabilities | Built-in funnels |
| Store | Creator-product commerce | Built-in store |
| Booking | Coaching/product capabilities depending on offering | Built-in booking |
| MCP | AI/integration capabilities | MCP tool layer |
Transaction lifecycle
01
Payment/checkout записва успешната транзакция.
02
Правилният customer получава правилния access.
03
Communication потвърждава purchase и next steps.
04
Course experience доставя продукта.
05
CRM и email продължават customer lifecycle след първата покупка.

Migration
Картографирай offers, currencies, subscriptions и payment dependencies.
Свържи purchase history с enrollment/access state.
Пази важните URLs, metadata, redirects и acquisition paths.
Когато creator/course selling workflow и специфичните learning/product capabilities покриват модела ти добре. Ако текущата система е стабилна, migration трябва да има конкретна operational причина.
Когато courses трябва да се свържат с website, CRM, funnels, email, store, booking и MCP в общ customer lifecycle.
FAQ
Не за всеки course/creator use case. Тествай course delivery, checkout, access rules, student/customer management, payments и reporting, които са критични за продукта ти.
Purchase history, subscriptions, customer identity, enrollment/access state, payment dependencies и публичните URLs изискват внимателен migration plan.
Customer record може да свърже acquisition, purchase, course access и follow-up, когато тези workflows са в една operational среда.
Не е задължително. По-безопасно е първо да валидираш един representative offer end-to-end и после да планираш останалите.
Провери checkout, access, CRM и email преди пълна migration.